Ethique Tone It Down Brightening Purple Shampoo Bar is a vegan shampoo bar for blonde, white and grey hair to eliminate brassy tones and deliver ultimate shine.

Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Each Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo.

• 100% soap-free, pH balanced and safe for colour treated hair.
• Packaged in a recyclable and compostable cardboard box.
• Sustainable and palm oil-free.
• Certified cruelty-free and vegan.
• Made in New Zealand.